A ‘Tag To Win’ giveaway is still one of the most effective giveaway techniques on Instagram to quickly grow your Instagram following…

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When planning your influencer campaign, one of the first things you need to think about is how much you’re willing to spend…

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So you either have no idea what you’re doing or you’re a seasoned marketer looking for some structure around planning your campaign..

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So you’ve set your goal(s) and your Gifting Campaign is live. A gifting campaign..

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So you’ve set your goal(s) and decided you want influencer generated content at scale in a cost effective way. A Content Campaign (also known as a product for content campaign)..

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A Personalised Discount Code Campaign is where you offer macro-influencers a personalised discount code for their followers to use on your eCommerce store…

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While one-off collaborations (gifting, content, tag to win, personalised discount code campaigns) can serve their purpose, longer term or ongoing partnerships with influencers also have great benefits…

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As a brand you can ask your influencer (or their management) to send you an invoice to ensure everything is accounted for. Some influencers prefer to do payments via Paypal..

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Successful influencer marketing, just like any good marketing, first begins with understanding who you’re marketing to, that is, who your target audience is…

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Before we dive in, it is important to remember some key points when it comes to gifting campaigns..

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A buyer journey sequence campaign is where you align your campaign strategy with the sales funnel, resulting in a longer term relationship with an influencer…

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Tip #1: Consider your outreach message as an opportunity to build a close relationship with the influencer…

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One hack to increase engagement is to ask influencers to re-create their top performing content for your brand. Most social platforms will have analytics around top performing content…

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Whilst there is no industry recognised number of followers that constitutes whether an influencer is a macro or a micro influencer, I’d say on Instagram at least..

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So you’ve decided on your budget, set up your goals and you are now weighing up whether you should do paid or unpaid campaigns (or both)…

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You may or may not be aware that not so long ago Instagram changed their API, limiting third-party applications, and as a result…

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It's a question we're asked a lot - how much do Influencers cost? A lot will depend on the context of the campaign and your…

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